Tastyfood Industries (S) Pte Ltd is one of the pioneer producers of instant, nutritious, healthy and tasty beverages and snacks. It produced the original and first ever 3-in-1 instant cereal beverage back in 1989, when the trend-setting flagship brand Vitamax was launched in Singapore.

Based on the concept of convenience and geared to meet the needs of people on the go, Vitamax took the market by storm and immediately soared to the top of the local market;   just as in Taiwan and China, where it is even more widely accepted and loved.

Riding on this success, the Tastyfood range of products evolved into an extensive selection as the highly innovative company introduced more wholesome quality products. At present, the products encompass Vitamax, Jelly Joy, IC Juice, Mr Café and Mr Tea.